Harold Herb

Founder, Product Designer.

15 year veteran of Silicon Valley, having helped build over $2B of value, on the founding teams of Hired.com, O(1) Labs, and while working with Flipboard, Zillow, American Apparel, and many more startups. Created the brand and UI for Brightwheel, valued at $750M+.

Experience building AI agentic design workflows, brands, digital products, design systems, prototypes, websites, and production workflows for startups, marketplaces, media platforms, fintech, entertainment, and consumer products.

Currently focused on AI-assisted product design using ChatGPT, ChatGPT Atlas, Claude, Claude Code, Claude Cowork, Claude Chrome workflows, and Figma to move faster from research, strategy, and concept development into prototypes, design systems, front-end implementation specs, and launch-ready product work.

Background includes founding design-led companies, leading product and brand work for early-stage platforms, collaborating with engineering teams, managing designers, and translating complex ideas into clear, high-end user experiences.

" If you can design one thing,

you can design everything. "

- MASSIMO VIGNELLI

******* ISLAND *******

Founder, Prompt Engineer

www.island.contact

Designed and built an AI-native content publishing and marketing system for Island. Directed content strategy, editorial planning, SEO, social media, and platform development. Leveraged ChatGPT Atlas, Claude, Claude Chrome, terminal-based automation, and AI image generation to research topics, create content, publish articles, and distribute campaigns across Instagram, X, and Pinterest. Developed workflows, prompts, documentation, and automation systems that significantly reduced production time while enabling consistent, scalable content creation and distribution across multiple channels.

******* CODA *******

Head of Design

Oversaw art direction, and project management, of design across the organization, including product design, development of the brand identity, user experience, and website. Hired, and managed, four designers. Created and implemented design processes, documentation, systems, and libraries. Oversaw art direction, and project management, of design across the organization, including product design, development of the brand identity, user experience, and website.

******* ATLS *******

Founder, Prompt Engineer

Created a streetwear brand, from scratch, with 500 unique SKU's within 6 months of launch. Ran influencer campaigns, social media ads, and PPC advertising. Used Claude Co-work to create new garments using the existing styles, and run marketing campaigns on Instagram and X. Sent free merch to musicians that was worn in videos and concerts.

******* KRAKEN *******

Brand Design

Repositioned Kraken with a more serious institutional brand language built for investors, regulators, government officials, and high-net-worth crypto holders.

The project moved the brand away from consumer crypto noise and toward a more credible, mature, and trusted visual system — one that could speak to financial scale, regulatory seriousness, security, and long-term market legitimacy.

The work explored how Kraken could feel less like a speculative trading platform and more like a durable financial institution: precise, controlled, powerful, and built for the next phase of digital assets.

******* GOOGLE *******

Homepage simplification

******* FLIPBOARD *******

Front-end Development

In collaboration with the team at Flipboard, and

an international array of publishers, I translated

the high-end print experience, to the award-winning

iOS, and Android, Flipboard apps.

Publisher Pages developed: The New York Times,

The Chicago Tribune, Los Angeles Times, ESPN,

Esquire, Bon Appétit, W Magazine, Inc Magazine,

Business Insider, Harper’s Bazaar, Men’s Health,

The Atlantic, Popular Science, The Verge, and TechCrunch.

******* AMERICAN APPAREL *******

Checkout Flow Redesign

Redesigned the American Apparel checkout flow to make the purchase experience clearer, faster, and easier to complete.

The work focused on simplifying the path from cart to confirmation, reducing visual friction, clarifying each step of the process, and improving the hierarchy of form fields, payment details, shipping information, and order review.

The goal was to preserve the directness of the American Apparel brand while making the transactional experience feel more structured, modern, and usable.